Ford’s New F-150 Lightning Free Charging Promotion is Dumb

Just like the Mustang Mach-E free charging promotion a couple of years in the past, Ford simply introduced that F-150 Lightning EV house owners may get free charging by means of Electrify America stations, however there’s a giant catch.

Ford F-150 Lightning electrical truck retail clients (all fashions however the Professional) get 250 kWh of free charging by means of Electrify America. It’s a promotion being closely pushed by Ford in the mean time. Nonetheless, house owners solely get 250 kWh of free charging, which isn’t very a lot.

For those who do the mathematics, 250 kWh of electrical energy is just barely over two full battery expenses on the prolonged vary Lightning and roughly three full expenses on the usual vary. And whereas that’s a pleasant little perk, that’s all it’s. A small, minuscule bonus, particularly whenever you’re seemingly paying $80k for the truck. Right here’s what Electrify America needed to say:

“Ford F-150 Lightning house owners obtain 250 kilowatt-hours of complimentary charging by means of FordPass Rewards at Electrify America ultra-fast charging stations to kick-start their electrical automobile expertise with Ford. This included charging profit is on the market solely to F-150 Lightning retail clients.”

Certain, getting your first few EV expenses without cost is sweet and will help F-150 Lightning house owners familiarize themselves with the method, however it’s hardly price writing dwelling about. It’s just like getting a $200 gasoline card free with a brand new automobile.

The inducement isn’t going to assist F-150 Lightning house owners a lot, because it’ll solely get them electrical energy a couple of instances. Nonetheless, I see the way it may probably be helpful for somebody who sometimes recharges at dwelling.

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For those who get a brand new F-150 Lightning electrical truck and outfit your private home with a charger, you shouldn’t must cease at charging stations in any respect. Nonetheless, in the event you run low on battery on a highway journey or don’t have time for a full cost however want to move to work, including the occasional 20 kWh without cost sounds good.

Both means, the promotion isn’t nearly as good because it sounds. For instance, KIA has an analogous partnership with Electrify America, however it affords all EV house owners 1,000 kWh of free charging, which blows Ford’s provide out of the water. And Nissan gave a number of Ariya EV consumers 2-years of EVgo membership without cost, plus a $500 charging credit score.

Principally, whenever you get your fancy new F-150 Lightning, the primary three expenses might be free in the event you cease at an Electrify America charging community.

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